Zscaler ThreatLabz 2025 Phishing Report

Phishing attacks are transforming with GenAI, enabling hyper-personalized campaigns targeting HR, finance, and payroll teams. Using advanced tactics like smishing and vishing, cybercriminals are now able to exploit human vulnerabilities, bypassing traditional security with alarming precision.  When the next attack hits, will your organization be ready—or the next victim?

To help answer this question, the ThreatLabz team analyzed more than 2 billion phishing transactions across the Zscaler platform.

Read the report to get an inside look into this year’s findings, including: 

• Top phishing targets by country, industry, and more
• Evolving trends, including AI-driven attacks with real-world examples
• Phishing predictions for 2025-2026
• Best practices on how to strengthen defenses against AI-powered phishing threats