How Zscaler is taking our partner marketing commitment to the next level

Introducing the All-New Partner Demand Center, your launchpad for marketing with Zscaler

For the past 12 months, Zscaler has transformed our partner program, empowering our partners to thrive in the cloud security market and establish themselves as trusted advisors. As our partners continue to select and invest in Zscaler as the leading Zero Trust and AI vendor in their portfolio, we too continue to invest in better tools and resources for our partners.

Today, May 1st, that investment continues as Zscaler goes live with an upgraded Partner Demand Center (PDC), our marketing platform exclusively for Zscaler partners. The new PDC will make it easier than ever to build awareness, attract prospects, and generate sales pipeline with Zscaler.

Accelerate your marketing impact with turnkey Zscaler campaigns that drive outcomes for your business

We continuously collect feedback from partners on what you need to better improve your marketing with Zscaler. With the launch of the new PDC, we’re excited to bring you:
 

• An all-new platform experience, tailored to your needs, with multi-language support and AI capabilities to help you execute faster
• New campaigns aligned to customer use cases that are relevant and important for your customers, so you can uncover more opportunities
• Choose your own tools – You can execute campaigns in the platform using the built in automation tools, download the campaign materials to use on your own, or leverage our Concierge team to run campaigns for you
• Launch from your own platform – Integrate the PDC with your tech stack, including Zoom, Webex, Eloqua, and Salesforce/Pardot
• More personalized collateral – Instantly add your brand and contact info to Zscaler collateral, including images and video!
• Assign leads for sales follow-up – Got a hot lead from a marketing campaign? Assign it to your sales rep right from the platform
• Enhanced social reach – Post social to both your corporate and personal social accounts for more impressions and brand reach
• Create your own events – Stand up a registration page and email invitations in minutes
• Marketing tactic execution guidance – Executing activities is easier than ever with wizards that guide you through each step
• And more!
   

White Glove Support from our Concierge Team

Although the platform is easy to use, we recognize that your time and resources are often in short supply. Our Concierge team is available to give you additional support navigating the platform and executing marketing activities and tracking. It’s like having an extra headcount, at no cost to you!

Located in North America, Latin America, EMEA and APJ, our Concierge team offers multi-language support in English, Spanish, Italian, and Portuguese.

Contact your Concierge for a guided tour of the new platform, personalized to your needs, and even help executing your first activity or campaign.

Get Prizes for Marketing on the PDC – Including a Chance to Win $2,500 in Marketing Funds!

To help you get started, we are offering prizes to all partners who onboard and execute marketing activities on the PDC in Zscaler’s fiscal Q4 (May 1-July 31, 2024). 

Do each of the following items to win a prize pack of premium Zscaler swag and be entered to win $2,500 towards a marketing program with Zscaler!

• Post a social post
• Customize a Zscaler showcase page
• Execute an email campaign to at least 250 recipients
   

Find out more about this incentive

Join our Upcoming Webinar for PDC Best Practices

Whether you are a value-added reseller or a global service provider, we have tools that can make your job easier. Join our webinar on May 23, 11:00 AM — 12:00 PM EDT to get tips and tricks on how to get the most out of the new platform. 
 

Register for this webinar:

• Register for AMER/EMEA
• Register for APAC

Start Using the New PDC!

To log in, visit https://pdc.zscaler.com/ and click “Login via SSO” to use your Zscaler Okta credentials. If you do not already have Okta credentials, you can apply for them on the partner portal here: https://partners.zscaler.com/s/partneronboarding.
 

It’s a new era of partnership and growth at Zscaler, and we continue to invest in bringing you the best tools and resources in the market. With the new Partner Demand Center, we are furthering our efforts to help our partners reach their maximum potential with Zscaler.