| SMB (Small & Medium Businesses) Service Providers |
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Cloud Based Services Including Security, Email and Web Control, and Data Loss Prevention |
| To increase margins and reduce customer churn, service providers can differentiate by offering network-based premium services such as (1) security protection, (2) email and web controls that allows business users to block internet access to objectionable or adult content websites and selectively limit (by department or individual) time spent by their employees at online gaming and social network sites, and (3) Data Loss Prevention (DLP) which prevents confidential or inappropriate information from being sent offsite by employees. To effectively ensure customer satisfaction, these services need to go far beyond a simple list of already-known phishing sites and viruses. |
| As Easy for Users as Getting an Email Account |
| While users are aware of online threats, they will only sign up for services that offer value at low cost and are as easy to set up as email. Cloud based security services are set up with a few online clicks and do not require the high cost of sales and support related to offering traditional on site appliances or PC security software. Users may self-manage the policies they use for all service options and employees/groups. |
| Online Threats Are Evolving and Publicity is Rapidly Increasing Customer Awareness |
| Users need more than the standard list of known virus and spyware signatures offered by PC-based security software. Users expect protection from zero-day viruses and spyware which are not already known as well as protection from uncontrolled user generated content at sites such as MySpace, Facebook and eBay. |
| Cost-Effectiveness Requires Massive Scalability to Support Millions of Users |
| Rather than attempt to repackage and artificially reposition traditional security server software as a cloud based platform, Zscaler has invested two years to develop a completely new technology platform that scales to support millions of users with no noticeable latency added to web surfing transactions. |
| High Margin Business Model with No CAPEX Required |
| With a simple UI that allows users to sign up online and self manage their settings, Service Providers can offer premium services with high margin recurring monthly revenues without adding sales or support resources. With Zscaler, there is a revenue-share business model; no equipment and no software license to buy. |
| Network Deployment Models |
| Depending on the size of the Service Provider network, the Zscaler platform can be deployed in the network or traffic can be directed to the existing Zscaler global security cloud. Zscaler takes care of software management and security updates, while the Service Provider has monitoring and network management tools. |
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