Competitive Market Environment Driving Need for Value-Add Services
Broadband access services are increasingly commoditized as Cable MSOs and Telco’s compete for residential and SMB customers. Broadband access is often bundled as part of a package of services that includes TV, wireless, voice and Internet. Service Providers need premium value-add services that can generate new recurring monthly revenues, and also can be customized into sticky services that reduce customer churn.
Value-Add Services without Much CAPEX or OPEX
With the current economic environment, Service Providers have significant financial constraints on investing in new services. They have limited CAPEX and OPEX. Attractive value added services must:
Be packaged for deployment without significant requirements to purchase expensive equipment or software from vendors.
Generate revenues without requiring extensive marketing or customer support expenditures.
Zscaler offers incremental revenues – No up-front investment, revenue share
Zscaler offers a solution for new incremental revenues for existing and new broadband and wireless subscribers. Zscaler’s in-the-cloud service uses several break-through technologies. It requires no acquisition or deployment of any hardware or software. Service provider simply forwards the Internet- bound traffic through Zscaler Internet gateway, and Zscaler ensures security and enforcement of the users’ policy.
Zscaler’s security-as-a-service has a very easy online sign-up process that requires less than a few minutes compared with the time and complexity to download, install and configure PC-based security software. The services include:
Protection of home computers from viruses and spyware
Parental controls via URL content filtering, including easy to select options for time-constraints and curfews on social networking and other online entertainment sites that waste time for teenagers (and SMB employees).
Real-time user-specific reporting to identify employees wasting time online during work, or to identify web-site categories or specific URLs frequented by users.
Zscaler also protects and improves the Service Provider Network performance
Zscaler provides full visibility and control over the traffic going through the service provider network. Examples include:
Preventing many unwanted traffic spikes that may impact bandwidth quality of service
Real-time reporting allows Service Providers to identify heavy traffic users who may be abusing the terms of network access by operating a web-site or file-sharing site from their home.
Zscaler traffic shaping technology allows the Service Providers to maximize the efficiency of their network bandwidth for all legitimate users and may offer bandwidth cost savings.
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